Intuity Media Lab

Thanks to TrendONE for this great snapshot!

Wow, great news from Las Vegas! Last tuesday Mercedes-Benz CEO Dr. Dieter Zetsche delievered his first keynote at this year’s CES in Las Vegas and talked about Mercedes’ second generation of mbrace, the car-sharing service car2go and – car2gether!

“Some colleagues still think that car-sharing borders on communism, but if that’s the case, viva la revolucion!” Dr. Zetsche said onstage with a picture of Che Guevara behind him – generating quite a buzz in the press.

Since we helped Daimler Business Innovation shaping this innovative ride-sharing application, we’re really happy to see this being presented on the big stage. Dr. Dieter Zetsche even showed the car2gether promo video, that we produced together with our friends from playframe.

Here’s an article on CNET showing a still from the car2gether video onstage.

You can watch the whole keynote adress on the CES website, unfortunately the stream doesn’t include the slides and movies. He starts talking about car2go at around 16:00 minutes, and car2gether at 19:45 into the video.