Photo by Jeff Kubina
Scott Berkun widmet sich in seinem neuen Buch The Myths of Innovation ganz dem Thema Innovation. Wie entsteht Innovation? Und vor allem welche Mythen ranken sich um das Thema? Christine Perfetti interviewt den Autor für uie.com und entlockt ihm interessante Erkenntnisse zu seinem derzeitigen Lieblingsthema.
Innovation wird überbewertet
“Customers don’t care about how innovative you are. They just want to be happy and satisfied. And that’s about good design.
The best advice I can give is to focus on people and their problems. Few great innovators worried about anything else. The fact that they found a new idea had more to do with their passion for solving someone’s problem than anything else. Innovation is a huge distraction these days.”
What are the reasons innovation efforts fail in an organization?
“The two big ones are 1) a failure to let ideas grow and 2) an unwillingness to take risks. In the first case, ideas are like plants – the seeds don’t look much like the final flower, and need time and nurturing to blossom. If there’s no incubator in an organization, there’s no way for new seeds to develop, and therefore, not much innovation is going to happen.
In the second, innovation is change by definition. No matter how you define it, it means doing something different. This demands risk. The bigger the innovation, the bigger the risks. Any organization that claims they want innovation but isn’t willing to take risks is lying to itself.”
Es ist nicht immer die beste Idee…
“I think it’s pretty rare that “the best” idea among experts in any field becomes the dominant, mass popular leader. HTML is not the ‘best’ programming language. Certainly few computer scientists believe Microsoft Windows is the best operating system, and very few doctors believe Airborne is the best cold remedy. In my research, I’ve explored all the factors that contribute to innovation adoption, and surprisingly only a few of them have to do with the abstract quality of the idea behind the innovation itself.”
Im Technometria Podcast berichtet Scott über weitere Erkentnisse.