How should buttons of a washing machine sound like, when pressed? How can interaction sounds for devices reflect the values of the brand? And how can diverse stakeholders be involved in the abstract process of creating corporate sound? The challenge of a project that we did for Bosch Siemenes Hausgeräte was to find some answers to these questions. Our friends at Audity assisted in the development. We’ve just documented this piece of work on our corporate website. So be sure to check out the corresponding movie – it will give you a quick overview of our approach. As always we’re curious to get some feedback.