We’re very lucky being able to work on strategic research projects together with our customers. However these circumstances often put us in a position where it’s not possible to share our designs, outcomes and findings with the rest of the world. But sometimes we can. That’s exactly what happened to a project we did back in 2007 for Mercedes Benz.
A new Navigation Experience for Daimler AG
Inspired by the concept of flight shows we set out to design a new navigation and entertainment experience especially for Mercedes Benz passengers sitting on the backseat. The concept integrates online and offline content in a smart way as an ambient flow of information you can choose to follow or just ignore. You are also able to interact with the system to find out more about your journey and points of interest along your route. Thus, the concept is merging navigation and (rear)seat entertainment.
During concept development, we have been documenting parts of our vision as a short video, created in collaboration with our motion design partners at Studio Soi.
Enough of words! More on the project can be found on our corporate website. We’re curious to get some feedback.
Wow. Das ist echt interessant!