The increasing number of people living in cities creates a very high demand for advanced ideas for urban mobility. Every individual having an own car is an outdated pattern and will not work in the long run.
There are many individual mobility services emerging, but they mostly work within their own ecosystem and our cities aren’t flexible enough to integrate them seamlessly.
It is apparent for us to create larger networks. All kinds of services need to be merged into a single ecosystem: Mobility combined with digital payment, instant messaging, live routing with integrated real-time traffic data, dynamic fleet management and intelligent guidance systems.
We work on this idea closely with Daimler: moovel finds the best mobility mix for you, from door to door, for your current context. moovel provides an easy interaction design and pleasant user interface design that fits customer needs at it’s best.
There’s another tendency: our milage-package grows year by year to fulfil our everyday needs. That’s mainly by virtue of better and more convenient infrastructures and transportation services. However, they are still not cognitive. Cognition implicates perception, attention, memorization, insight, learning, anticipation, planning – and much more.
An autonomously driving car is a good example for this: A continuously learning and intelligent digital system behind a fleet of self-driving vehicles will fill out the missing links in a mobility network and flexibly react to constantly changing conditions and even predict mobility demands. In the near future autonomous vehicles will be right in front of us, before we even breathe a wish.
Digital intelligence is the key to this vision – and to create attractive business models. This is no science fiction! The technologies are already available, they are just not distributed to mobility and an urban context yet.
It is up to us to create smarter cities, appealing mobility services and desirable places, which are great to grow up, to learn, to work and to spend our lives at. Let’s tackle it!