The launch of car sharing concept car2go proved a great success for the Business Innovation division at Daimler AG. We are now supporting the corporation with the concept and development of an additional mobility service.
Car2gether is ride sharing 2.0. It allows the user to find a suitable ride or passenger in an instant. This incredibly simple service can be accessed via smartphone or the Internet. Users can get from A to B simply and cost-effectively, whilst meeting new people and caring for the environment.
Key to the success of the ride-sharing concept is reaching a critical amount of active members fast. It ensures both the successful placing of rides and a positive user experience. As part of a pilot project, we are currently working with Daimler to develop service and interaction design concepts as well as communication measures to ensure a simple and efficient use of this digital service.
Social media plays a vital part in this. We don’t just regard it as a communication tool but also as an important functional element of the service. This can range from identification functions and ride evaluations to the integration of public transport options and car2go if, for example, a particular ride should not be available.
The launch of the car2gether pilot project in autumn 2009 found great acclaim in the international press, for example in the New York Times, which called the service “the Twitter of ride sharing”, in Wired Magazine, Social Car News, AutoBild, Welt Online, Autoblog green …