Selection > Product ideation for Tefal
Tefal invited Intuity to exchange ideas on the products of the future. The brief called for concepts that would both engage users emotionally and offer practical benefits. Intuity also delivered recommendations based on existing technologies for products that may become available over the next twenty years.
- Task
- One of the most important tasks of management today is to strengthen its ability to innovate. Consequently, a key aspect of Tefal’s business to continually generate and test ideas for new projects. This is also reflected in their innovation processes. Once a year, Tefal invites external development partners to discuss innovation with its management in order to benefit from external creative impulses for Tefal’s product definition and development.
- Solution
- As part of the "Innovative Concept Design", Intuity developed 15 user-inspired concepts for Tefal products. The first step involved ideas based on emotional values and cultural trends and latent user needs, a second category focused on the practical benefits. A range of low fidelity prototypes were produced and tested.
The second step looked further ahead – to the year 2030 to be precise. We looked at currently available technologies in the light of cultural trends and future needs. Given that many technologies take a long time before being put into practise (the principles of MP3 technology were first introduced by the Fraunhofer Institute in 1987), we worked backwards from our 20-year timeframe to give recommendations for future products based on current findings. - Result
- Apart from delivering viable concepts, we also demonstrated our expertise as strategy and trend consultants. Our work helped to significantly enhance Tefal's power to innovate and to strengthen their brand positioning.