Shaping Fernweh – a digital travel companion for DER Touristik
What have we accomplished?
The app is highly modular and versatile. It allows the different brands to communicate in their respective corporate design with consistency and emotion. In addition, the range of functions can be adapted to the situation and needs of the different markets.
We love working on a truly European project: The team is spread across Sweden, the Czech Republic, Germany and Spain. With the our transparent project structure and a strong culture of cooperation, it feels like sitting in the office next door.
We achieved a stunning result in a very short timeframe: It took only 7 months until our enthusiastic and highly skilled team released the MVP live on the app stores.
„The close collaboration between the passionate teams was the key to success. I never thought we would be able to release the Apollo app with its rich feature set in such a short time.”
What are the highlights of the app?
Local Spice - an emotional anchor for the vacation destination. The motifs are key to ensure quick recognition and connect fond memories - like a book cover or a postcard. The respective motifs reflect the unique features of the various vacation regions. The "Local Spice" stage can be interpreted very versatilely, creating space for the brand identity to unfold.
Hubs - the correct information at the right time. The app offers prominent placement for valuable information. For example, the Assistant Cards inform travelers about the upcoming events in chronological order – gone is the fear of missing something important. The Experience Slider helps to explore the vacation region via excursions. The slider is an intelligent filter for the many offers.
A successful collaboration model
We love working in a symbiotic partnership with true specialists. At Intuity, we love to develop engaging, customer-centric service designs. With MaibornWolff, we have a partner that ideally complements us and brings our ideas to life.
The Apollo and Fischer Group client team creates an irreplaceable foundation with their end-to-end travel expertise. In addition, the team builds the connection to the backend services that provide the app with all the crucial data. This trustful collaboration has made success possible in such a short period. We look forward to the next exciting steps on this journey!
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