Strategic Design

The key to success of new products is a positive user experience. We shape experiences alongside the users’ journey: from initially learning about the product and its start-up to being used on a daily basis and systematically interacting with other services. Our aim is to give those products and services a soul and to create meaning for prospective customers.


We love to dig into complex problems. We want to understand the matter, the users, and the stakeholders entirely. Intense and enjoyable learning is needed to do the right step. The more we know, the greater is our capacity to imagine. A well-calibrated compass is an aid to achieving better solutions more quickly.

Experience Design, Interaction Design, Technology and Business Model

We develop user interfaces for products and services that people appreciate and happily use due to the products’ character, straightforward operation, and quality. User experience and interaction design, technology, and business model have to be compatible. We involve prospective users and work in an interdisciplinary team with our clients to develop a fully understandable architecture for the entire system.


A Perfect implementation determines if an idea succeeds in the market. Mastering obstacles is not a burden, it’s the key to generate a product’s USP. On one occasion, a careful considered compromise may be necessary – on another one, the idea has to be protected and defended with strong arguments. This calls for passion and hard work, but the investments pay off. We interlink and interact with engineering, programming, production, marketing, and communication, and help to refine the details. We programm, specify and document everything you need to know about the product and service architectures, the visual design, and behavior.

Case Studies