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Markus Turber
Markus Turber
12.01.2012
The car2gether revolution
Thanks to TrendONE for this great snapshot!
Wow, great news from Las Vegas! Last Tuesday Mercedes-Benz CEO Dr. Dieter Zetsche delivered his first keynote at this year’s CES in Las Vegas and talked about Mercedes’ second generation of mbrace, the car-sharing service car2go and – car2gether!
„Some colleagues still think that car-sharing borders on communism, but if that’s the case, viva la revolucion!”
Dr. Zetsche said onstage with a picture of Che Guevara behind him – generating quite a buzz in the press.
Since we helped Daimler Business Innovation shaping this innovative ride-sharing application, we’re really happy to see this being presented on the big stage. Dr. Dieter Zetsche even showed the car2gether promo video, that we produced together with our friends from playframe.