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Urbanity, mobility and logistics are to be seen as one system, example Rotterdam

Creating smarter cities and appealing mobility services

Most people on the planet live in urban areas, and this trend is accelerating. How do we want to design and build our cities? How do we want to move around in these cities and spend our daily lives? These are some of the most exciting and challenging questions for our future.

The increasing number of people living in cities creates a very high demand for urban planning and advanced ideas for urban mobility. Every individual having an own car is an outdated pattern and will not work in the long run. There are many individual mobility services emerging, but they mostly work within their own ecosystem and our cities aren’t flexible enough to integrate them seamlessly.

Mobility Networks

It is apparent for us to create larger networks. All kinds of services need to be merged into a single ecosystem: Mobility combined with digital payment, instant messaging, live routing with integrated real-time traffic data, dynamic fleet management and intelligent guidance systems.

We work on this idea closely with Daimler: moovel finds the best mobility mix for you, from door to door, for your current context. moovel provides an easy interaction design and pleasant user interface design that fits customer needs at it’s best.

Digital urban intelligence

There’s another tendency: our milage-package grows year by year to fulfill our everyday needs. That’s mainly by virtue of better and more convenient infrastructures and transportation services. However, they are still not cognitive. Cognition implicates perception, attention, memorization, insight, learning, anticipation, planning – and much more.

An autonomously driving car is a good example for this: A continuously learning and intelligent digital system behind a fleet of self-driving vehicles will fill out the missing links in a mobility network and flexibly react to constantly changing conditions and even predict mobility demands. In the near future autonomous vehicles will be right in front of us, before we even breathe a wish.

Digital intelligence is the key to this vision – and to create attractive business models. This is no science fiction! The technologies are already available, they are just not distributed to mobility and an urban context yet. It is up to us to create smarter cities, appealing mobility services and desirable places, which are great to grow up, to learn, to work and to spend our lives at. Let’s tackle it!