Digitization is transforming our world - everything can be connected to everything. New platforms, new ecosystems and new values are emerging. American corporations recognized these opportunities early on and took advantage of them. Today their lead is so great that catching up or coexisting in a niche are not promising strategies for companies. The GAFAs (Google, Apple, Facebook and Amazon) have such enormous resources that they can influence our future at will. States will intervene, but certainly in a different way and later than we would like. The challenges we face, such as climate change and feeding a growing population, require urgent action. We therefore believe that we should not rely on this hope. So what remains for us to do?
In a volatile environment with unclear starting and target conditions, classical approaches do not work. Our approach brings thinking and doing together. Our goal is to bring strategy and implementation into a faster dialogue. The scope of new solutions must be coded and understood in rapid prototypes and not in extensive analysis documents. Only in this way insights from implementation can be translated back into strategy. This also applies to influencing the future of your company.
Finding the right approaches to connected products is difficult. Complex technologies have to be brought together with unarticulated, fuzzy customer needs and translated into simple products with high appeal. Intuity supports strategists and decision makers in discovering new product promises and also shows ways to implement them. In doing so, we draw on a wide range of methods:
New methods and skills must be located and operated within the organisation. Complex product systems require an iterative approach involving all relevant management levels and departments. Insights that arise in early conception, prototyping and implementation cycles must be quickly fed back into strategy. Strategists and decision-makers develop a step-by-step understanding of unknown products or business areas.
It is also important to choose the right "operating system" for the organization at the right time. In early exploration phases a swarm organization might be required, in value creation phases a classical hierarchy might be superior.
How can technological developments such as artificial intelligence, robotics, digitalization and the networking of the world help to fulfill the wishes and needs of humanity? Freedom, health, prosperity, peace, happiness - are these our goals for the future? What stands in their way? Do we have to rethink the meaning of concepts such as money, work, business, products, welfare and politics? Or do we have to come up with completely new ideas? Strong values help us navigate in rough waters.
Whether you are a start-up or a global corporation - we contribute our years of experience in strategy development for innovative products and help you to structure your organization.