New Meaning – For a Realistic Idealism in a Programmable World

Markus Turber

„We need groundbreaking – and above all positive utopias for our future life and production! Coincidently, we lack the time – because we should have acted on a larger scale for a long time. What does it mean to shape our future in this situation radically?”

Intuity partner Markus Turber has focussed on this topic in his new book. In his essay “New Meaning – For a Realistic Idealism in a Programmable World”, he explores together with the philosopher Hauke ​​Behrendt why a “farther on” is not an option for action and why a realistic worldview has become an idealistic one today.

Free downloads (German)

• New Meaning (PDF)
• New Meaning (ePub)
• New Meaning (Kindle)

Table of contents

1. How radical is realistic?
2. A new operating system for our planet
3. Liquid realities
4. In the complexity carousel
5. Cleavage tendencies
6. “But where the danger is, so grows the saving power.” (Friedrich Hölderlin)
7. Macro is better than micro
8. Automation and artificial intelligence: evolutionary leap or Procrustean bed?
9. Respectful togetherness in a digital world
10. 99% digital is almost analogue – 100% still not good
11. By-bye standard
12. From bullshit to new meaning
13. Buy future!
14. Radically idealistic and realistic
15. Systemic problems require a systemic solution: Invest in freedom!
16. New Meaning

Further publications

• Hauke Behrendt – How we reinvent the meaning of our world (online long read) (2020)
• Markus Turber – Where’s the new forward? The reinvention of mobility (2019)
• Steffen Süpple – The new meaning of banking (2019)
• Markus Turber, Hans-Jürgen Kugler & Bhaskar Vanamali – Old dogs still need to dream (2018)
• Steffen Süpple & Hauke Behrendt – Guidebook Digital Transformation (2017)

About Intuity

Intuity combines strategy, creativity, design, science, and technology in one place. We help our clients to ask the right questions and make products, services, and systems tangible through prototypes. Intuity accompanies from the discovery phase and pre-development to implementation and operation. Our team unites strategy, user experience design, user interface design, product design, engineering, simulation, artificial intelligence, software development, and the capability to strengthen organizational and digital change. Through this transdisciplinary approach, we create effective and sustainable results.