Ralf Allrutz, astrophysicist, IT entrepreneur and innovation coach, visited us in Stuttgart and gave an interesting talk about “Pretotyping”. Pretotyping is a method for gaining speed in evaluating ideas. Testing more ideas in less time means that we can foster the probability of identifying the innovation sweet spot. The goal is to find “the right it” before building “it right”. The concept is based on the works of Alberto Savoia, who formed the term “Pretotyping”.