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Cover of the publication Wo ist vorne?

Portrait of Markus Turber
Markus Turber

Where’s the new forward? The reinvention of mobility

“Where’s the new forward? The reinvention of mobility” analyses the rapid changes in the mobility industry and sheds light on social developments. If the tendencies from both these worlds are combined, a new situation comes to light.

Old patterns of interpretation lose their validity – this raises questions!

  • How does the world change if today 94% of the investments in future mobility topics come from outside the traditional automotive industry?
  • Why is tomorrow’s mobility planned, researched, made and paid for elsewhere?
  • Why is climate change the greatest opportunity for a complete overhaul of the economy?
  • How is the mobility industry responding to the re-evaluation of urban public space?
  • Isn’t it time to act? When if not now?

The considerations collected here serve as an impetus for action. The future needs design!

Free downloads (Text in German)