Designing User Experience
Inspire people with meaningful products
Empathy and a deep understanding of people's needs and behaviour is the most important basis for designing successful products. We analyse which factors and goals guide human decisions. For 20 years we have been bringing these findings into line with economic efficiency and technological feasibility. To balance these different perspectives, we work in transdisciplinary teams of designers, psychologists, scientists, AI experts, biologists, business model designers and technologists. With these skills we accompany you in all areas of your project:
In search of the familiar
Whether we are interacting with our new e-bike or looking for the fastest way home - as human beings we are inspired by the new, but on the other hand we are always looking for the familiar. We want to discover relationships and similarities in order to classify the new. The reference to the familiar then enables orientation and provides security. We provide our clients with the right balance between enthusiasm and orientation.
Customer Journey: The entire life cycle in view
In addition to the actual service life, experience before and after the actual use is also decisive in determining whether a solution will convince us sustainably. We therefore always have the entire customer journey in mind.
How does the new come into the world and where does it go?
When users use new products and services, they increasingly ask questions about the origin and the actual value of the products. What happens to products but also to our data when we no longer need them? For us, this is a core aspect when we think about designing the user experience. This applies not only to products, but also to services that have an impact on the ecological balance and social interaction.
„As designers we see it as our responsibility to think through the entire life cycle of products and services – ideally in an iterative process.”
Our approach
During our work on more than 800 projects we have refined our methods, tools and processes. This experience enables us to develop solutions quickly and adaptively. In the interplay between understanding, thinking and doing, we test results directly with users and verify them on the basis of extensive data sets. We promote critical discourse, accelerate decision-making and establish a cycle of continuous improvement.
Over the course of the entire project, newly gained insights enhance the product as well as our process – so we can adapt the methodology and project focus at any time. We accompany our clients from strategy development, through ideation and implementation to market launch and beyond. Let us design meaningful products together.
